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EN | FR

Picture Organic Clothing: Farming Turns

French



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Farming Turns is the story of Chris Rubens, a Canadian professional freerider whose lifestyle transformation serves as an inspiration for all, reflecting the critical issues of our time. After spending years skiing the world's best lines, Chris gradually becomes aware of his environmental impact and adopts a more sustainable lifestyle, nearly the opposite of his previous one, without giving up everything that had driven him so far.

He decides to buy land and start an organic farm with his wife. His life in Revelstoke, British Columbia, is no longer defined by travel but by the seasons: in winter, skiing remains a central focus, with heli-skiing replaced by ski touring. In summer, it's time to cultivate his farm and reap its rewards. Looking closer, Chris even discovers parallels between his lifelong passion and his current profession, both governed by the changes in nature and climate.

Without being preachy, Farming Turns shows us how significant changes can be undertaken without sacrificing happiness, by choosing a lifestyle that prioritizes personal fulfillment over the pursuit of more.

Canada

Director

Anthony Bonello

Production

Picture Organic Clothing
Field Marketing Coordinator

https://www.picture-organic-clothing.com/fr

Questions and Answers

Athletes
Chris Rubens

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iF3 Tour: Events, Parties & Activities

SKI CATEGORIES

For this year’s iF3 Movie Awards, any and all films about skiing, snowboarding or a mixture of the two are eligible. 

AMATEUR

  • Film of the year
  • Skier of the year

ATHLETE

  • Standout Female Skier of the year
  • Standout Male Skier of the year
  • Breakout Skier of the year

PRO

  • Best Short Movie (under 20min)
  • Best Urban Segment
  • Best Backcountry Segment
  • Best Storytelling
  • Jury’s Pick (both Ski & Snowboard films eligible)
  • Best Cinematography
  • Best Editing
  • Film of the Year

SNOWBOARD CATEGORIES

Whether it’s focused on freestyle, freeride, urban, backcountry, telemark skiing, mountaineering, adventuring, a documentary subject, or anything in between, your film is welcome at iF3. 

AMATEUR

  • Film of the year
  • Snowboarder of the year

ATHLETE

  • Standout Female Snowboarder of the year
  • Standout Male Snowboarder of the year
  • Breakout Snowboarder of the year

PRO

  • Best Short Movie (under 20min)
  • Best Urban Segment
  • Best Backcountry Segment
  • Best Storytelling
  • Jury’s Pick (both Ski & Snowboard films eligible)
  • Best Cinematography
  • Best Editing
  • Film of the Year

*
To all producers and athletes you are invited to register for iF3 2025 !

 

Registrations are now open for iF3 2025! 

Amateur

Pro
Got questions? Please send us your inquiry via email: [email protected]

 

 

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