“iF3, the Cannes of the ski world!” – ESPN.com
The International Freeski Film Festival (iF3) was created in 2007 as a result of a common idea shared by passionate ski industry veterans Felix Rioux, Doug Bishop, and JF Durocher. The idea was to create a film festival dedicated to screening freeskiing movies and expanding ski culture to new levels.
iF3 stemmed from the need to unite all elements that compose freeski and freeride cultures in one place, including ski cinematography, producers, athletes, photography, brands, music, art and parties.
Currently iF3 is the biggest gathering of independent movie producers in skiing and draws producers, athletes, and event attendees from 20+ countries. Both fan participation and video submission has increased every year since the event’s inception. Since the first edition of iF3, the roster has grown from 11 professional and 5 amateur entries to over 100 professional and amateur films, shorts, documentaries, and webisodes in 2019.
“iF3 and its long list of powerhouse sponsors are reflections of a sport that is the fastest rising in skiing.” – Montreal Gazette
The Festival has come along way since 2007 and the progression is yet to end. New events and initiatives have been added to the festival, including snowboard since 2017. That being said, our core focus remains the same: to unite and promote all aspects of the ski and snowboard industries, and to honour and celebrate the producers, photographers, athletes and everyone else that contributes to the constant progression of these industries.