Frame of Mind
A humble, welcoming and soft-spoken individual, Sam Kuch is a product of his environment. Born and raised in the lesser known region of the 'Kootenays', it is a community filled with passionate skiers and downhome, throwback ski resorts. It is a picturesque, powder filled paradise that has shaped and inspired Sam and allowed him to quickly reach new heights. From breakthrough appearances with Toyota Canada & Forecast Ski Magazine to award-winning segments with MSP Films and Blank Collective films, Sam credits his roots and growing up with like minded individuals as his inspiration for taking his skiing to the level. From backyard jibs, to home-made ‘finger skis’, we reflect on Sam’s Frame of Mind, and look into what has taken Sam from small-town shredder to ski industry superstar. Sam joins up and comer Cole Richardson, Jordy Kidner and veteran, Riley Leboe on the trip of the season, at Monashee Powder Cats.
Canada
Director
Jeff Thomas
Filmography
Theory-3 media (2003-2008) Journal, PNW, [photo]play, Safety Meeting, Breathe and Stop
Poor Boyz productions (208-2010) Every Day is a Saturday, Revolver, Jib Jam 2
Salomon Freeski TV (5 Seasons)
Magnetic by Whistler Blackcomb (2017)
The Fire the Saved Sun Valley (2018)
Blank Collective (2018-2021) Before Blank, 7 Stages of Blank, Follow the Forecast, Tales from Cascadia
Questions and Answers
Athletes
Sam Kuch, Cole Richardson, Riley Leboe, Jordy Kidner
Our Amazing
Partners
Collaborators
Media Partners
Film Guide
SKI CATEGORIES
For this year’s iF3 Movie Awards, any and all films about skiing, snowboarding or a mixture of the two are eligible.
AMATEUR
- Film of the year
- Skier of the year
ATHLETE
- Standout Female Skier of the year
- Standout Male Skier of the year
- Breakout Skier of the year
PRO
- Best Short Movie (under 20min)
- Best Urban Segment
- Best Backcountry Segment
- Best Storytelling
- Jury’s Pick (both Ski & Snowboard films eligible)
- Best Cinematography
- Best Editing
- Film of the Year
SNOWBOARD CATEGORIES
Whether it’s focused on freestyle, freeride, urban, backcountry, telemark skiing, mountaineering, adventuring, a documentary subject, or anything in between, your film is welcome at iF3.
AMATEUR
- Film of the year
- Snowboarder of the year
ATHLETE
- Standout Female Snowboarder of the year
- Standout Male Snowboarder of the year
- Breakout Snowboarder of the year
PRO
- Best Short Movie (under 20min)
- Best Urban Segment
- Best Backcountry Segment
- Best Storytelling
- Jury’s Pick (both Ski & Snowboard films eligible)
- Best Cinematography
- Best Editing
- Film of the Year
To all producers and athletes you are invited to register for iF3 2025 !
Registrations are now closed for iF3 2025!
Got questions? Please send us your inquiry via email: [email protected]