Must Be Urgent is a street-skiing film that starts in Salt Lake City, follows our journey through the Midwest, and ends with the death of our beloved van. Intercut throughout the film is the experience of a young professional who follows his own sense of urge. The film is a euphoric, nostalgic reflection by Directors; Adam Berton and Casey Segal on the last five years of making ski films together.
United States
Directors
Adam Berton
Casey Segal
Production
Vexed Co
Art Director
Questions and Answers
Athletes
Reid Hendrix, Finn Reddish, Dorothy Grundin
Co-Presenting Partners
Collaborators
Media Partners
Film Guide
SKI CATEGORIES
For this year’s iF3 Movie Awards, any and all films about skiing, snowboarding or a mixture of the two are eligible.
AMATEUR
- Amateur Film of the Year
- Amateur Skier of the Year
ATHLETE
- Female Skier of the Year
- Male Skier of the Year
- Breakthrough Skier of the Year
PRO
- Best Short Movie (under 20min)
- Best Street Segment
- Best Backcountry Segment
- Best Storytelling
- Jury’s Pick (both Ski & Snowboard films eligible)
- Best Cinematography
- Best Editing
- Film of the Year
SNOWBOARD CATEGORIES
Whether it’s focused on freestyle, freeride, street, backcountry, telemark skiing, mountaineering, adventuring, a documentary subject, or anything in between, your film is welcome at iF3.
AMATEUR
- Amateur Film of the Year
- Amateur Snowboarder of the Year
ATHLETE
- Female Snowboarder of the Year
- Male Snowboarder of the Year
- Breakthrough Snowboarder of the Year
PRO
- Best Short Movie (under 20min)
- Best Street Segment
- Best Backcountry Segment
- Best Storytelling
- Jury’s Pick (both Ski & Snowboard films eligible)
- Best Cinematography
- Best Editing
- Film of the Year
To all producers and athletes you are invited to register for iF3 2026 !
Registrations are now open for iF3 2026!
Amateur
Pro
Got questions? Please send us your inquiry via email: [email protected]