Presented by Umami, filmed by Shawn Rei and edited by Arthur Milleville, “FlowerSelf” delves deep into the intersection of snowboarding and mental health, capturing the essence of resilience, individuality, and self-belief.
Supported by Nidecker, Spy Optics and El Tony Mate, the movie dives into the world of street snowboarding, capturing the raw and vibrant energy of the sport while exploring its profound impact on mental health.

The riders are Arthur Milleville and Emma Lacarrere, who embark on an exhilarating journey through the pristine landscapes of Finland’s Helsinki. The adventure takes an unexpected turn when Emma suffers a severe crash, unfortunately sidelining her for the rest of the trip. Despite this setback, the journey continues with undiminished determination. The movie has been designed as a testament to the unyielding human spirit and the healing nature of the sport.

After the Scandinavian trip, Arthur and Shawn then head to their home ski resort, Isola 2000, in the south of France, where they express their creativity of street snowboarding in a familiar yet challenging environment. Through daring tricks and creative lines, they showcase how the sport serves as a powerful outlet for expressing individuality and coping with the stresses of everyday life.

“FlowerSelf” emphasises the importance of embracing one’s uniqueness and maintaining self-belief, regardless of the obstacles encountered. Through stunning visuals and heartfelt narratives, the film underscores the therapeutic power of snowboarding and the strength found in embracing one’s individuality. This inspiring short movie is a celebration of resilience, creativity, and the unbreakable bond between riders and their passion.

Finland
Switzerland
France