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EN | FR

Jeff Thomas Creative: The Way Of Snow (Yuki no Michi)

English



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It begins not with a flake, but with the sea. Cold air sweeps from the Siberian plains, crossing the North Japan Sea, gathering moisture, warmth, and story. When it reaches Hokkaido, the island exhales. Water becomes wind, and wind becomes snow. And with every storm, there is a rebirth in winter.

Here, the ocean writes the forecast. The currents feed the clouds, and the mountains answer painting snow across the horizon like a canvas come to life. This is the rhythm of Hokkaido, where water becomes snow, snow becomes life, and life returns to the sea.

Yuki no Michi (The Way of Snow) follows this elemental journey across Hokkaido, where friends chase the pulse of the storm and the pull of its feeling - a quiet miracle that’s become legend. In one moment, silence and stillness; in the next, the rhythm of skiers weaving through forest in perfect, fleeting harmony.

Yuki no Michi (The Way of Snow) is a meditation on how every breath of wind and every flake that falls connects us to nature, to each other, and to the way of snow.

Canada

Director

Jeff Thomas

Production

Jeff Thomas Creative Inc

Website

Official website
http://www.jeffthomascreative.com

Questions and Answers

Athletes
Ian Morrison, Meg Cumming, Emil Granbom & Anna Segal

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Co-Presenting Partners

Collaborators

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Media Partners

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Film Guide

SKI CATEGORIES

For this year’s iF3 Movie Awards, any and all films about skiing, snowboarding or a mixture of the two are eligible. 

AMATEUR

  • Amateur Film of the Year
  • Amateur Skier of the Year

ATHLETE

  • Female Skier of the Year
  • Male Skier of the Year
  • Breakthrough Skier of the Year

PRO

  • Best Short Movie (under 20min)
  • Best Street Segment
  • Best Backcountry Segment
  • Best Storytelling
  • Jury’s Pick (both Ski & Snowboard films eligible)
  • Best Cinematography
  • Best Editing
  • Film of the Year

SNOWBOARD CATEGORIES

Whether it’s focused on freestyle, freeride, street, backcountry, telemark skiing, mountaineering, adventuring, a documentary subject, or anything in between, your film is welcome at iF3. 

AMATEUR

  • Amateur Film of the Year
  • Amateur Snowboarder of the Year

ATHLETE

  • Female Snowboarder of the Year
  • Male Snowboarder of the Year
  • Breakthrough Snowboarder of the Year

PRO

  • Best Short Movie (under 20min)
  • Best Street Segment
  • Best Backcountry Segment
  • Best Storytelling
  • Jury’s Pick (both Ski & Snowboard films eligible)
  • Best Cinematography
  • Best Editing
  • Film of the Year

*
To all producers and athletes you are invited to register for iF3 2026 !

 

Registrations are now closed for iF3 2026! 

 

 


Got questions? Please send us your inquiry via email: [email protected]

 

 

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